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Although there has been some research into young consumers, for instance their approaches to product categorization; their decision‐making strategies; and their role in family decision making, considerable work remains to be done to understand how young consumers develop brand loyalty, brand preference and reliance. This paper reports the initial findings from an exploratory study of over 200 young consumers (aged 7‐10) which examined perceptions of branded fashion clothing; and the impact of social influences on young consumers’ evaluations of branded fashion products. The findings indicate that product/brand imagery is clearly established among young consumers, particularly for branded fashion sportswear; and the results suggest that research design must take account of both age and gender differences when choosing methods for eliciting data from young consumers.

The purpose of this paper is to address the meaning of food consumption practices in maintaining intergenerational relationships between young university students and their parents.

Student food consumption has been mainly studied through quantitative methods, treating students as a homogenous group, more or less living in a vacuum, and often with the focus on nutrition. This paper gives voice to young adults to unpack the significance of cooking and food consumption in relation to maintaining or changing family ties. The study is based on 12 qualitative interviews, five focus groups and a workshop, with Danish and international students in Denmark. Theoretically, the study draws on family, consumption and transition research.

The authors identify four realms of intergenerational relationships in the context of food. The relationships range from a wish either to maintain the status quo in the relationship, or to change and rethink the relationship, and importantly, the act of maintaining or changing the family relationships may be initiated either by the grown-up child or by the parent. The study concludes that the act of moving away from home is a period of intense (re)construction of food consumption habits and skills, which draw several threads back to the family home, and relationships undergo change in various ways.

The limitations of this study are that it has been carried out only in a Danish context.

The contributions of the study are capturing the children’s view of this transition, and providing insights into how apparently mundane consumption can be full of symbolic meaning. The paper will be of interest for researchers and practitioners seeking to understand intergenerational relations and consumption.

SO much controversy has raged around the subject of newsrooms in the past two years, that librarians are, as a rule, utterly tired of it, and the appearance of still another article upon the subject is not calculated to tone down the general spirit of vexation. It requires no little courage to appear in the arena in this year of Grace, openly championing those departments of our institutions which were originally intended to convey the news of the day in the broadest manner.

LOUGHBOROUGH was the first of the post‐war schools to be established in 1946. This resulted from negotiations of representatives of the Library Association Council with technical and other colleges which followed their failure to secure facilities within the universities on the terms of the L.A. remaining the sole certificating body. The late Dr. Herbert Schofield accepted their terms and added a library school to already varied fields of training within his college.

WE publish this issue on the eve of the Brighton Conference and our hope is that this number of The Library World will assist the objects of that meeting. Everything connected with the Conference appears to have been well thought out. It is an excellent thing that an attempt has been made to get readers of papers to write them early in order that they might be printed beforehand. Their authors will speak to the subject of these papers and not read them. Only a highly‐trained speaker can “get over” a written paper—witness some of the fiascos we hear from the microphone, for which all papers that are broadcast have to be written. But an indifferent reader, when he is really master of his subject, can make likeable and intelligible remarks extemporarily about it. As we write somewhat before the Conference papers are out we do not know if the plan to preprint the papers has succeeded. We are sure that it ought to have done so. It is the only way in which adequate time for discussion can be secured.

Criticisms of the Library Association have no value which do not take account of all the circumstances. We are told that for some years past nothing constructive for librarianship or for its technique has been done. Our correspondent Callimachus makes this assertion by implication on another page. It must be remembered, however, that until quite recently the Library Association was a very small body which exercised an influence out of all proportion to its size and income. It has grown by direct membership and by affiliation in an extraordinary manner in the past year, a result which is due to goodwill on the part of librarians, but more immediately to the wise direction of Messrs. Jast and Savage and the untiring patience and tacful activity of Mr. Guy Keeling. Our readers know that Mr. Keeling has actually had to rest owing to the effects of overwork. This being so, it is quite clear that the demand for more must be tempered by a willingness to work on the part of the critics. The Association is only an embodiment of the membership; what the members want of the Association they must give to it.

The relationship between self‐image and product/brand imagery remains an important area of concern in marketing research and marketing practice because of its impact on product/brand evaluation and choice; however many studies report inconclusive findings about this relationship. A conceptual model is developed which links a function of attitudes – as the pursuit and maintenance of self‐esteem and self‐identity – to the public and private contexts of self‐concepts; and the subsequent intrinsic and extrinsic congruence between brand evaluation and choice. In this exploratory study the Self‐Monitoring Scale is used to explore the link between the social and psychological determinants of self‐presentation in the pursuit of self‐esteem and maintenance of self‐identity, and to inform the examination of the relationship between self‐concept and product symbolism. Findings from the qualitative and quantitative stages of a study of the UK alcoholic soft drinks market are presented. There were distinct differences between the self‐monitoring groups when the interpretation of specific brand images was investigated. The results provided empirical support for viewing the self as a divisible entity. The implications for marketing practice are discussed.

THE Fifty‐First Conference of the Library Association takes place in the most modern type of British town. Blackpool is a typical growth of the past fifty years or so, rising from the greater value placed upon the recreations of the people in recent decades. It has the name of the pleasure city of the north, a huge caravansary into which the large industrial cities empty themselves at the holiday seasons. But Blackpool is more than that; it is a town with a vibrating local life of its own; it has its intellectual side even if the casual visitor does not always see it as readily as he does the attractions of the front. A week can be spent profitably there even by the mere intellectualist.